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SweetFare.com offers a very comprehensive global travel research experience through its robust list of major airlines, hoteliers and online travel agencies, using what is referred to as meta-search technology. |
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Travellers generally find toggling between various Web sites for the cheapest airfares or hotels a time-consuming annoyance, however necessary it may be. In this age of advanced Web services, it seems an anachronism to have to go to a site, enter information, wait for results, comb through them -- and then do it all again on another site. There's got to be a better way. Consumers are quickly learning that the Travel Meta-Search engine is the better way. |
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The Wikipedia definition of a meta-search engine is a search engine that sends user requests to several other search engines and/or databases (of airlines, online travel agencies and hotels) and returns the results from each one. Meta search enables users to enter search criteria once and access several search engines simultaneously. Since it is hard to catalogue the entire web, the idea is that by searching multiple search engines you are able to search more of the web in less time and do it with only one click. The ease of use and high probability of finding the desired pages (i.e. air fares and hotel deals) make metasearch engines popular with those who are willing to weed through the lists of irrelevant 'matches'. |
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Online Travel Agencies (OTA) are travel agencies who take travel bookings from their web sites (e.g. Travelocity, Expedia, Yatra, ClearTrip, etc.). They generate their income primarily from air booking service fees and mark-up on hotel net contract costs; secondarily from advertising. Most are an appointed travel agency, issuing tickets. |
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SweetFare.com does is not a travel booking service (i.e. travel agency, hotel booking service) or travel supplier (i.e. airline or hotel). Using our meta-search technology, we search hundreds of traditional and low cost airlines in Asia and around the world; major online travel agencies; hotel chains; discount hotel booking web sites for your requested search. You select what looks attractive to you based on price, flight times, connections, location of hotel, etc. offered by a particular web site we have search and click to book directly with them. We take you right to the booking page for that air fare or hotel price, ready for you to review all details (i.e. you don’t have to search on their web site again) and book. SweetFare.com makes it money from advertising and traffic we generate to the booking web sites. |
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U.S. and European consumers has benefited from our meta-search technology since 2000. Due to the unavailable of travel meta-search in the ever fast growing India travel market, SweetFare.com is the first to launch in India. Seventy million consumers globally researched travel on the Internet in July 2006 alone. While this activity remains dominated by Online Travel Agencies such as Expedia, Travelocity, and Orbitz (the “OTA’s”, which are searched by SweetFare.com, attracted 48.5 million consumers in July), travel meta search sites are attracting a rapidly increasing user base. |
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Combined, the Meta Search category attracted an audience of 6.2 million users in July 2006, for a 9% reach among all online travel researchers. Growth has been rapid: in January 2005, the reach of the Meta Search category was a mere 3%. Meanwhile, consumers have felt less of a need to visit an Online Travel Agency like Expedia or Orbitz; the reach of the OTA category has dropped from 77% in January 2005 to 69% in July 2006. |
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Travel meta-search sites attracted up to 3 million users each in February 2007 and is quickly becoming mainstream among travelers in US and Europe . If current growth rates continue, Travel meta-search will eclipse 10 million monthly users by the summer of 2007 (nearly 15% of all online travel researchers). As long as the value-add for consumers increase, it is possible that 50% of consumers will be using travel meta search by 2010. Travellers from Asia will most definitely will be contributing to this growth. |
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Sweet searching. |
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SweetFare.com |
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